Product Placement in the Movies - James Bond Sunglasses

Though James Bond sunglasses date back to Sean Connery's time in the function, it is only lately that they have grow to be a typical fixture. Even though it could go with the places he's travelling to, Bond has usually visited tropical destinations without having eye protection. Despite the fact that it is possibly now noticed as a lot more trendy to put on sunglasses, you just want to appear at the current Bond films and the quantity of items featured in them to realise that there is some other cause.

That explanation is income and these solutions are appearing thanks to payment by the manufacturer. This is maybe understandable due to the fact of the price of a key film those days, and the substantial payments that are typically created support recoup a percentage of the total fees for the studios just before the film has even premiered.

Often it is a real shame, which includes James Bond wearing an Omega watch due to the fact Pierce Brosnan took more than the part, as an alternative of Rolex including the literary character and Sean Connery. Other merchandise that match greater incorporate the classic Bond Aston Martin, While 007 drove a BMW for a Even though due to sponsorship too, but much more not too long ago a different accessory has began to look thanks to payment - sunglasses.

Calvin Klein began this with Pierce Brosnan in the function of James Bond in The Planet In Not Adequate, Whilst they promoted a model of sunglasses that tied in with the film and featured in a ski sequence - a pity for them then that the sunglasses that collectors wanted was a prop made for the film that offered x-ray vision to Bond.

Persol was subsequent to sponsor 007 in Die A different Day and have been nevertheless on board Although Daniel Craig took more than the function of James Bond in Casino Royale. In that film he wore two models of sunglasses, the Persol 2244 early in the film and Persol 2720 Even though he and Vesper arrive in Venice.

With Quantum of Solace it was inevitable that this trend continued - but what shocked 007 collectors was that the sunglasses had been Tom Ford 108 as an alternative than Oliver Peoples, which his glasses were identified as for the duration of filming.

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